Blog

Blog

Case Study: A Flavorful Promotion

May 10

A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: Thi...

Continue Reading

Branding 101: What Makes a Brand Powerful

May 03

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Continue Reading

Case Study: Staying Safe for Back-to-School

Apr 26

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....

Continue Reading

16 Ways Color Affects Your Branding and Marketing

Apr 18

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Continue Reading

Case Study: Employee Appreciation Gift

Apr 10

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

Continue Reading

Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

Apr 03

What’s more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits… our mouths are watering just thinking about it. For all th...

Continue Reading

Clean Desk, Happy Desk!

Mar 27

An organized desk is a happy desk and the perfect time to clean and reorganize your desk is at the beginning of the new quarter! Whether it's Q1 or Q4 – sometimes filing away old projects, dusti...

Continue Reading

8 Dental Products That Will Make You Smile

Mar 19

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

Continue Reading

These Are the Tech-Savvy Promotional Products You Are Looking For

Mar 12

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

Continue Reading

Case Study: Too Hot to Jot

Mar 05

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent....

Continue Reading

Product Safety: What You Need to Know

Feb 25

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

Continue Reading

Imprint Everything: A Guide to Printing Methods

Feb 18

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

Continue Reading

4 Fantastic Promos for Senior Citizens

Feb 11

Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of conve...

Continue Reading

9 Useful Apps for Sales & Marketing Professionals

Feb 04

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

Continue Reading

Case Study: "Single Use" Pens for COVID-19

Jan 28

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spread ...

Continue Reading

How to Gain Inspiration in 5 Minutes

Jan 20

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

Continue Reading

5 Office Toys That Will Bring Your Brand Joy

Jan 13

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to st...

Continue Reading

Case Study: I've Got You Covered

Jan 05

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they could t...

Continue Reading

Print's Not Dead: How Print Products Can Work for You

Dec 29, 2021

In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media has ...

Continue Reading

6 Purr-fect Promo Products for Cat Lovers

Dec 22, 2021

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

Continue Reading

Case Study: Pull Up a Chair and Stay Awhile

Dec 14, 2021

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

Continue Reading

Case Study: This Event Needs More Cowbell

Dec 07, 2021

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. ...

Continue Reading

Case Study: Wave Hello to Promotions

Nov 30, 2021

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...

Continue Reading

12 Coolest Squeeze Products to Relieve Your Stress

Nov 22, 2021

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well beyond...

Continue Reading

The Fidget Phenomenon

Nov 15, 2021

You might remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. The spinning toys flew off the shelves across the country and in...

Continue Reading

Case Study: Health & Wellness Spas

Nov 08, 2021

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...

Continue Reading

Case Study: A Wedded Keepsake

Nov 01, 2021

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...

Continue Reading

Generation Z vs. Millennials: What’s the Difference?

Oct 25, 2021

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

Continue Reading

Case Study: Financial Industry

Oct 18, 2021

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing t...

Continue Reading

Case Study: Go Green or Go Home

Oct 11, 2021

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...

Continue Reading

It's Party Thyme: 7 Products for Plant Lovers

Oct 04, 2021

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...

Continue Reading

Case Study: Adventure Awaits

Sep 27, 2021

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyl...

Continue Reading

7 Promotional Products for Law Firms

Sep 20, 2021

If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're looking...

Continue Reading

Your Customers Won't Want to Remove These Promotional Products From Their Desks

Sep 12, 2021

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

Continue Reading

The Power of Perceived Value

Sep 05, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Continue Reading

7 Sources to Boost Your Creativity

Aug 29, 2021

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

Continue Reading

Return of the Events: 6 Products for Concerts and More

Aug 21, 2021

Live music is back! Venues are opening their doors, and artists are announcing tour dates again. After more than a year of few to no events for most places, bands, club promoters, venue owners, and mo...

Continue Reading

6 Calming Products for Skincare Lovers

Aug 14, 2021

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare as ...

Continue Reading

You Can Bank on These 7 Promotional Products

Aug 06, 2021

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

Continue Reading

30 Quotes That Will Motivate You to Succeed

Jul 30, 2021

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

Continue Reading

Case Study: Sometimes You Just Need to Vent

Jul 23, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budg...

Continue Reading

5 Products That will Send you Over the Moon and out of This World

Jul 16, 2021

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover on...

Continue Reading

Case Study: Insuring Happy Employees

Jul 08, 2021

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...

Continue Reading

10 Luxurious Products for Your VIP Customers

Jul 01, 2021

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

Continue Reading

Case Study: Yes, We Can!

Jun 24, 2021

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at t...

Continue Reading

How to Work Smarter, Not Harder

Jun 17, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Continue Reading

5 Unique Rainy-Day Promotional Products to Keep You Covered!

Jun 10, 2021

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...

Continue Reading

Case Study: Fun in the Sun

Jun 03, 2021

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

Continue Reading

Case Study: Don't Run from this Promo!

May 26, 2021

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. Th...

Continue Reading

Case Study: Roll Up in Style

May 19, 2021

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations aro...

Continue Reading

Tasty Products to Satisfy a Sweet Tooth

May 12, 2021

If you’re looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rem...

Continue Reading

Using Customer Profiles to Find the Perfect Promo Products

May 05, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

Continue Reading

Case Study: Pillow Box

Apr 27, 2021

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

Continue Reading

Case Study: Success on Campus

Apr 20, 2021

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...

Continue Reading

What’s Up With Unboxing Videos? The Trend You Must Try

Apr 13, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

Continue Reading

Case Study: 3D is the Key

Apr 06, 2021

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

Continue Reading

Products and Tips to Boost Your Work From Home Productivity

Mar 29, 2021

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It’s important to make sure your at-home workp...

Continue Reading

5 Pitch Perfect Products for Musically Talented Individuals

Mar 22, 2021

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo pro...

Continue Reading

5 Back to College Products for a Safe School Year

Mar 15, 2021

The 2020-2021 school year is almost here, which means staff is preparing for an influx of students on college campuses. Due to health concerns this year, colleges are doing everything to heighten safe...

Continue Reading

Get in Gear With These Automotive Promo Products

Mar 08, 2021

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

Continue Reading

8 Essential Office Supplies for Remote Workers

Mar 01, 2021

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in the p...

Continue Reading

Case Study: Recycle, Reuse, Read a Book!

Feb 22, 2021

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

Continue Reading

Let's Get Physical With These Activewear Promo Products

Feb 14, 2021

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...

Continue Reading

How to Reduce Stress on the Job

Feb 07, 2021

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 billi...

Continue Reading

Case Study: Have a Seat

Jan 31, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...

Continue Reading

Case Study: Fresh Mesh Promotions

Jan 24, 2021

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentations....

Continue Reading

Case Study: A Cheese-y Promotion

Jan 17, 2021

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: Rest...

Continue Reading

Case Study: These Calendars Aren't Week

Jan 10, 2021

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank inc...

Continue Reading

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jan 03, 2021

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

Continue Reading

5 Promo Products to Make Your Office Safer for Employees

Dec 26, 2020

As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that...

Continue Reading

Case Study: Wave Hello to Recognition

Dec 19, 2020

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...

Continue Reading

Why You Should Buy USA-Made

Dec 12, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...

Continue Reading

6 Helpful Tips to Address Unhappy Customers

Dec 04, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

Continue Reading

Old School vs. New School Promo Products

Nov 27, 2020

It’s no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010’s and you’ll see what we’re...

Continue Reading

11 Promo Products for an Active Lifestyle

Nov 20, 2020

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

Continue Reading

Case Study: Paw-se and Appreciate the Little Things

Nov 12, 2020

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: When...

Continue Reading

5 Steps to Achieving Your Goals

Nov 05, 2020

If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...

Continue Reading

Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Oct 29, 2020

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

Continue Reading

4 Steps to #Winning Social Media

Oct 21, 2020

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

Oct 14, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

Continue Reading

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Oct 07, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

Continue Reading

6 High-Tech Promotional Products

Sep 30, 2020

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&rsquo...

Continue Reading

Case Study: The Big Picture

Sep 22, 2020

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

Sep 15, 2020

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Continue Reading

7 Ways to Take Advantage of Your Lunch Break

Sep 08, 2020

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

Continue Reading

Case Study: Hay, Where'd You Get That Tote?

Sep 01, 2020

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A VIP...

Continue Reading

5 Out of the Box Promotional Products We Love…and You Will Too!

Aug 25, 2020

We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little e...

Continue Reading

6 Things You're Missing Out on by Not Using Promotional Products

Aug 17, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Continue Reading

How One Hour Can Determine Your Success

Aug 10, 2020

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Continue Reading

Case Study: Let the Games Begin!

Aug 02, 2020

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

Continue Reading

8 Elegant & Engravable Promotional Products

Jul 26, 2020

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

Continue Reading

6 Fun Products for Keeping Kids Occupied at Home

Jul 19, 2020

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggling...

Continue Reading

7 Retro Products That Will Turn Back Time

Jul 12, 2020

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

Continue Reading

6 Promotional Products for Music Lovers

Jul 04, 2020

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

Continue Reading

Advice for Getting the Most Out of a Business Trip

Jun 27, 2020

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

Continue Reading

Case Study: Real Modern Recognition

Jun 20, 2020

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

Continue Reading

Case Study: A Prom Ticket Keepsake

Jun 13, 2020

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets Des...

Continue Reading

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Jun 06, 2020

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

Continue Reading

Case Study: It Takes a Village

May 29, 2020

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...

Continue Reading

8 Promo Products That Will Have You Ready For Spring

May 22, 2020

Here comes the sun! With spring in full swing, it’s time to shake off the cold and embrace these colorful products that will be sure to brighten your day. Garden Kit Test your green thumb wi...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

May 15, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Continue Reading

Case Study: Keeping Colds at Bay, One Spritz at a Time

May 08, 2020

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...

Continue Reading

6 Products to Include in Every Holiday Gift Basket

May 01, 2020

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...

Continue Reading

6 USA-Made Products Especially for Kids

Apr 24, 2020

Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in fr...

Continue Reading
Close Search